Henrico County Receives $10,000 Grant
from the Virginia Tourism Corporation “50 Years of Love” Program Marketing Fund
~Grant fund established to help celebrate 50th anniversary of the “Virginia is for Lovers” tourism slogan~
Henrico, VA (February 27, 2019) -- Today, Henrico County’s Tourism Office announced that it has received a $10,000 grant from the Virginia Tourism Corporation (VTC) “50 Years of Love” grant fund. “50 Years of Love” is part of VTC’s efforts to celebrate the 50th anniversary of the Virginia is for Lovers tourism slogan, which was created in 1969 by Richmond-based advertising agency Martin & Woltz.
1969 also marks the 50-year anniversary of the Division of Recreation for Henrico County. Visit Henrico along with Henrico Recreation and Parks has partnered with Lewis Ginter Botanical Garden, Short Pump Town Center, Richmond Raceway, the Capital Trail Foundation, Sports Backers, Regency Mall, Capital Trail Bike Shuttle, Henrico County Public Schools, Final Gravity Brewing Co., SB’s Love Shack, the Lakeside and Dorey Farmers Markets and the Henrico Citizen
to celebrate 50 years of outstanding tourism opportunities in the county.
“Virginia is for Lovers is one of the most iconic tourism slogans in the world, and we are thrilled to be celebrating “50 years of Love” with partners from around the Commonwealth in 2019,” said Rita McClenny, president and CEO of Virginia Tourism Corporation. “This grant program provides an engaging opportunity for destinations across the state to showcase what makes a vacation in Virginia so special, and helps to show travelers why Virginia is for Lovers still rings true 50 years later.”
“For 50 years, Henrico Recreation and Parks has offered visitors many reasons to love Virginia,” said Dawn Miller, Tourism Supervisor. “We are excited to celebrate this special anniversary with our community and Virginia Tourism. With beautiful parks and a broad range of sports and recreational opportunities, Henrico is a great place to visit and a great place to live.”
In total, VTC awarded $390,000 to 39 tourism marketing programs across the Commonwealth to help increase visitation and revenue. Each grant recipient received a $10,000 grant for its “50 Years of Love” project, with the requirement of engaging 10 or more tourism partners in order to receive grant funding.